Modulbank
Modulbank is the first Russian bank that prioritize working with small business and start-ups. They needed to re-design their logo and identity to attract new audience and create a new image in the banking sphere. Before creating a new design concept, I make a deep research on their target audience, business competitors, new trends in finance sphere.
Based on the analysis of competitors' design concepts, I decided to choose 2 main colors for the color palette - black and white. I also decided to make such accents as a pattern out of the logo and a photo container. They are used both in outdoor advertising and in the interior design of the bank's offices.
CONTACTS
oy.vsem.privet@yandex.ru
